Managing marketing activities of motorola

Managing marketing activities of motorola Motorola was established in Chicago, as (G.M.C) Galvin Manufacturing Corporation in 1928, with its first product as BATTERY ELIMINATOR. As the company purchased the patents to the automatic radio and developed the privileges of making trade. As trade name used as since the 1930s. Several of Motorolas Products were made in radio related fields .initially they introduced the battery eliminator .they introduced the first walkie-talkie in the world in the period of1940, they started making electronics items related to defense, cellular arrangement equipment, and production of mobile phones. In the year 1943, the company erected its research and development platform with Dan Noble, a developer in FM radio and semiconductor technologies amalgamated with the company as director of research. In the year 1947 it became to public company, many of the changes took place like change of name. logo, production and operational rules in 1955. And at that time Motorola was generally in business of ma king and vending of T.V and receivers (RADIO). In Toronto Motorola released its global subsidiary and they started funding the upcoming and foremost universities. In full swing Motorola developed its R D research test center in Phoenix to research new solid-state technology, Motorola presented the worlds first viable high-power germanium oriented transistor. Motorola traded its first TV trade to Japanese based company PANASONIC. www.motorola.com Organizational Background Motorola. is one of the listed Fortune 100 multinational corporations that largely engages in telecommunications and is grounded in America. It is a solitary market leader in the semiconductor technology group which lists mobile, pagers, semi-conductors, and microprocessors. It has always given a tough competition with its Japanese opponents. The slogan of Motorola is Intelligence Everywhere which depicts that all the areas in the world will be held by intelligent technology if people are with Motorola. In 2008, Motorola Inc. had an aggregate of just about 64,000 staffs and had income of above $ 30 billion approximately. Still however with such great figures, the market portion of mobile field division of Motorola is been diminishing and as on the company is getting into loss. Motorola is recognized for its pioneer results of bulk construction of semi-conductors and many other discoveries in the area of wireless technology which transformed the world of telecommunication, Organizational Setup In the year 2008, there are more than 65,000 staffs working in Motorola worldwide, with revenues generated over 30 billion us dollars. Due to its innovations and internationally recognized product feature, it holds the position of authentic and latest technology products. Motorola is growing and increasing in size due to its RD, and only during the dot-com hype, the company faced huge losses. And currently, due to key competitions in the market and global economic crisis, it is facing a huge loss. Motorola used innovative idea to enter the market. As Motorola has lasted for years, the growth has helped Motorola to fight for challenges of corporate revolutions. Continuous up gradation in the working technique is a part of Motorolas development. . Corporate Objectives Mission Statements and Vision Statements are printed for clients and staffs of businesses. A Mission Statement is defined as a verdict or short article printed by a company or business which imitates its essential task, individuality, code and values of business objectives.. Mission We are a global communications leader powered by a passion to invent and an unceasing commitment to advance the way the world connects. Our communication solutions allow people, businesses and governments to be more connected and more mobile Vision Our history is ironic. Our future is vigorous. Its the Motorola and the passion of discovery is what pushes us. Marketing Objectives Motorola wants to achieve following marketing objectives these are following: To Launch 27 new handsets at the end of 2008. + 7for CDMA + 12 forGSM + 4 for UMTS + 5 for iDEN Delayed delivery links in China and India Achieving rank one in 2010, Escalation the Transactions or sales capacity Escalation the market share Growth of profit COMPETITIVE MARKETING Targeting Strategy The market target of Motorola is for the people in both city and countryside area. The main target is YOUTHS which gets attracts by the following features of Motorola they are price Thin and Fashionable Trendy and Light in use Advanced technological hand sets Segmentation Strategy The main segmentation on which the Motorola focuses on is as follows Age Income Occupation Life style Positioning Strategy Positioning is the procedure by which dealers try to generate an appearance or uniqueness in the field of customer preferences of their marketplace through Symbol and color of the Product. So Motorola positioned its product Positioning strategy on the basis of its Symbol and color The punch line of Motorola is Hello Moto and Intelligence Everywhere. Motorola located itself as a purchaser centralized company. . PEST Analysis According to M,PETTER Pest analysis is mainly carried to know the situation of a company that enhances its surroundings operations with the situation that its faces with government, people, buyers, competitors .to have predictable result of analysis. That let the company to assess its performance. Potential of Geo-Marketing-Tools for the Development of Advanced Political Fiscal policy policy Government policy ,tax policy Economic l selling low price phones with better quality To produce budget oriented product Presentation of valuable variety in the marketplace so the client could have an better reputation in their mind Social Delivering quality product to the customer Giving proposals of offers to shopkeepers retailers and purchaser To deliver a social fashionable brand To Change the customer approaches and attitudes Technological To provide new technological product .that rarely exits in the market To acquire or up bring the technology that gives completion the market To enhance the ease of work in workers point of view by installing technological equipments SWOT Analysis Internal factor STRENGTH Their passion to invent and guide the market by introducing new technology. The officials of Motorola were broad- minded to modify and reacted appropriately towards challenges. It got a lot of most important acquisitions, business alliances and mergers with major companies in the market which made Motorola a major threat to other competitor. WEAKNESS The customers were unsatisfied as the customer service was poor and they were not delivering after sales service and in mobile handsets The devices developed by Motorola had many defects in them as they were newly introduced in the market which made an image of being inefficient and lacking by a strategy. The staffs of Motorola required more training compared to other rivalries, along with their old management technics and this factor are important in the operation of the company. External factor OPPURTUNITIES As Motorola could engage itself in observing its opponents to gather information of their activities and to implement far better ideas. Motorola could engage itself in strategy like mergers, acquisition. Trend of technology To outsource new products that will enhance it competitor to go hard on them Threats Motorola has faced many problems in the business of telecommunication that enhanced its rivarlys to follows new ideas and technology that Motorola used in delay Motorola also faced many challenge in technical failure ,although quite few In numbers . but the faults. Handset problems is continue to be existing at present. The major threats for Motorola in U.K market is blackberry, nokia , Samsung, still its competitors grow enough better than giving error free handsets than Motorola. Evaluation of five forces. Threat of substitute Goods can be seen as the excellence of semiconductors retains shifting regularly. It gets slighter, inexpensive or nearer. The value and the operation fluctuates in from time to time therefore the value can fall nearly 45 to 55 percent Moreover, the mobile industry is so compact and hard, that publics are flowing to auxiliary products due to operation value and space. The danger of innovative contestants always occurs in the marketplace for any manufacturing company but precisely for Motorola, new competitors like Apple, Samsung and other businesses which were leading the deals in electronics have now entered the mobile phone category to compete with Motorola. Therefore, increase in new competitors and the pressure of existing competitors has reduced the market share of Motorola in all the product categories. The bargaining power of consumers is strong as the market is consumer driven and since Motorola is not a mono corporate, the consumers do have strong bargaining power as they mi ght shift to the competitors. The bargaining power of suppliers is very less in the case of Motorola as it has created a strong and robust operation system with its suppliers globally over the Internet. In order to reduce costs and at the same time increase productivity, Motorola had to reduce the time border and the efforts required to negotiate with the suppliers, organize the process and to increase efficiency while saving cos. The dealers were connected with Motorola over the Internet and various functions like bidding, negotiating, and buying can be done between the suppliers. Motorola also issued awards towards the suppliers for their efforts and excellent service which created competition amongst suppliers (Informs, 2005).. Evaluation of Marketing Mix The 4 Ps of Motorola Company are as follows. Product For a fruitful marketing mix, crafting the invention affording to the requirements always plays an major concern. The main goods of Motorola include handsets, where the technological variations always occurs normally with concern to its competitors by allowing changes in audio,videos,wi fi connection , and to deliver answers to productions, operations, and administration Price The attention of the customer to the produce their willingness to buy the product mainly depend on the price charging more than reasonable price will not impress consumer and cheap rates will be believed durable quality products. Typically in the telecommunication segment, the costs are indirectly connected with the product life cycle.so in the starting stage, rates are normally high in the marketplace and there is no straight rivalry. So to scan the market and insure u the Study and Expansion charge which allows reducing in price to capture market during second stage, publicity proposals are additional to upsurge the auctions. And during weakening period, the installation of new equipment is made as its beneficiary place Delivery is very significant as it should be suitable for the customer to enter it and. Motorola has numerous suppliers everywhere in the globe which form the average of sellers for the clients. As even in many country selecting the place plays an important role to attract the customer. Promotion Motorola achieves both directly above the mark and directly below the mark procedures of publicity. The kind of promotion mix straightly rest on on the product life cycle. During the development point the flow of money is condensed but not fully. During maturity period, the monetary amount for promotion is increased. During the weakening phase promotions like proposals and reductions are presented. Evaluation of customer preferences Delivering finest result to the Customer is very significant as the customers mainly assume advanced alleged welfares and moderately less rates. Although Motorola engages large number of customer competitors and wealthy in the invention group of phones.so its very much important for the company to think that which segment will be best for them while bringing the customer in the market to purchase their commodity instead of buying from their rivalry casual segment and corporate Segment. The supplies and the prospects of both these sections differ extensively from each other and the customer value depends on the segment. The casual segment contains consumers of both genders, age ,group people who use the mobile phone for steady usage like calling, messaging, listening to music, taking photographs, etc. customer use in towards the point of view is far better from wats it was in old days as there was rare existing market group that accumulate the company to use different marketing Strategy as accompanied by their competitors they often tend to analyze what their tatse and consumer preferences should be .therfore consumer preferences should be evaluated through the policys keeping in mind whether what suites the best . that the customer demands .even though in include the company to concern its major services in finding of what is the needed requirement of customer globally. Conclusion Motorola Inc. has a history over periods and was on one occasion a market groundbreaker in its corporate world .which was determined by its innovative ideas to cover the market by its trust worthy products that enhanced a turn in the field of telecommunication which made a pillar hard like structure in the corporate world of information and technology that allowed it to be always a motivational ideal for its. As because of many factors that include various points during the tactical process of company in concluding hard toward lead in its business. Moreover, earlier Motorola was able to, but now Motorola is finding it tough to challenge rivals like LG, S.Erickson, APPLE.. This is because it follows its old tradition nal trends in the markets . which the customers dont like in todays world to come up with. As well as with in its outdated technique to improvise a short term plans,

Optical Computed Tomography Essay

Development of optical computed tomography is traceable back to slightly more than a decade ago. ( Doran & Krstajic, 2006:45) The study of tissues using conventional methods and more specifically optical microscopy often suffered major problems given its inherent representation of 3-D materials in 2-D. it is on this basis that there arose the need for more advanced representation techniques. (Doran & Krstajic, 2006:47) Optimal tomography has been able to fill this scientific gap through its ability to combine a series of 2-D images to give a 3-D image. This process involves construction of a spatial 3-D distribution regarding the linear attenuation of an object with the use of samples recorded from various angles of the illumination beam transmitted. (Zhang G. Et al, 2008:2738) Significantly, optical CT has independently emerged within three differing fields. Documented evidence reveal that the earliest emergence of CT is traceable to late 1990’s discovery by Maryanski and Gore similar to the CCD-based optical scanner applicable in investigation of chemical structures that often engage in self organization was presented by Winfree. (Chamgoulov, 2006:1) Later in 2002 though Sharpe published micro-CT images of which he refers to as optical projection tomography. However, recent technologies have seen introduction of optical technology applying the use of trans-illumination tomography in the study of tissues. Optical CT thus falls within the class of optical imaging devices. Often it’s referred t as an interferometric mechanism which brings together scattered light emerging from the sample with regard to a reference beam. (Zhang G. Et al, 2008:2740) OCT’s use in tissue study experiences limitation regarding the maximum penetrable depth. The operations of optical CT originates from the beers law which describes the attenuation of light and X-rays as they move through a given medium. The law states that for uniformly distributed substance bearing a linear attenuation coefficient ? with a measuring detector at a depth d is described by the equation below l(d)= l_0 exp (-? d),l? Where l0 represents the measured intensity at depth equals to zero. Where N mediums are to be bypassed by the rays, then the equation translates as described below; l(N? y) ? = l? _0 exp{ -? _(i=1)^N- _i ? y? } The most recent development of Optic CT application has been the optical CT microscopes which uses of DMD (Digital micro-mirror device). This involves an array consisting of thousands of very small micro-mirrors designed in a way that allows each to be individually controlled. This allows illumination of the specimen at different angles or rather they act as spatial modulators of light. (Chamgoulov, 2006:2) Another form of optical CT microscope employs the use of an optical scanner primarily controlled by a computer in moving of light across the given sample. (see figure 1) Such a system is made up of a pair of objective lenses with high numerical apertures, a source of light, and a detector. The optical scanner is made up of a two axis mirror consisting of motorized linear actuators. (Doran & Krstajic, 2006:50) The objective lenses numerical aperture limits the angular range. The microscope applies greater use of the radon’s transformations which is described by the equation below; l=l_(0 ) exp {–? -? (y)dy} across a given sample Figure 1: Optical CT microscope schematic representation The optical CT microscope gives 3-D images of sample being studied with the samples dimensions being visibly seen. This has thus extended its application as a way of studying tissues and body cells more effectively as previously only two dimensional images could be visualized. Data from optical CT imaging is often presented in Radon space, a 2-D form of image referred to as a sinogram. (Doran & Krstajic, 2006:51) The samples various points are said to each produce their own sinogram tracks overlaid to each other. The source and the detector are each placed on either side of the object being imaged. When the source detector is at position x, then the attenuated laser beam intensity that the detector receives is given by the equation l(x)=l_0 exp {–? -? (x,y) dy} Often the source detector track is rotated around the sample being imaged. However some designed allow the sample to rotate instead. This change does not result into a change in design except for mathematical calculations that are altered to take into consideration the resulting sample rotational angles. The equation of radon transforms then takes the form describes below; ?_? (x)= ? -? (x_? y_? )dy= -(In (l_? x)/l_0 ) Advantages and disadvantages of using optical computed tomography This technology has attracted widespread use by industrialist and other end users due to its high speed and precision. In addition it provides more detailed subsurface images of both 2-D and 3-D structures. (Sakhalkar & Oldham, 2007:104) Notably also is its capability of producing high resolution and in-depth images of tissues. This has led to its gaining popularity with ophthalmologists. Non-biological application too employs the use of optical CT as it is applicable in non-destructive testing and material evaluation. In 2007 for instance, David Stifter in his paper cited the applicability of the technology in detection of ceramic defects (Stifter et al, 2005) and other non-contact materials including glass, polymers among others. However, the technology is still considered expensive and unaffordable to most of its desirable users. Additionally, the highly scattering nature of biological tissues has limited the technology to only shallow depths in imaging penetration. References Doran, S. J. & Krstajic, N. (2006) The history and principles of optical computed tomography for scanning 3-D radiation dosimeters. Journal of physics, 56:45–57 Zhang G. Et al (2008) Use of three-dimensional (3D) optical flow method in mapping 3D anatomic structure and tumor contours across four-dimensional computed tomography data. Journal of Applied Clinical Medicine Physics, 9(1):2738 Chamgoulov, R. , Pierre L. & Calum, M.(2006) Computed tomography generates three-dimensional microscopic images of cells, Journal of Optical Engineering, 2(2):1-3. J. Sharpe, (2008) Optical Projection Tomography. Annual Review of Biomedical Engineering, 8: 209-228, Sakhalkar H. S. & Oldham, M (2007) Fast, high-resolution 3D dosimetry utilizing a novel optical-CT scanner incorporating tertiary telecentric collimation. Med. Phys. 35(1):101-111 Stifter, D. et al (2005) En-face scanning optical coherence tomography with ultra-high resolution for material investigation, Journal of Optics, 13( 3):1015-1024

Parent Child Relations Essay Essay

This paper will briefly describe how Hinduism reflects my upbringings, as well as my abilities to communicate with multicultural parents, and their children. This essay will entail the traditions and values that shape my identity, as well as my everyday life. Furthermore, my in depth detail of the struggles and hardships that immigrants have to deal with will allow me to sympathize for whomever deals with similar circumstances. Part One A While my household consists of a two- parent family, both parents differ in numerous ways. The main differences that may be drawn to are culture. Culturally, both my parents were brought up in different ways, which eventually leads to it affecting my upbringing. My father was born and raised in India where he followed one solid tradition. However, my mother was raised in England, following the same tradition, while she celebrated holidays that were outside of her religion, such as Christmas and Thanksgiving. This mixture of culture and tradition, from both my parents, allows me to have a greater scope of the variety of religious there are out there. Being from an origin of the Hindu background, there are several religious practices that shape the family relationship. Many of the cultural traditions that Hindu’s follow throughout the year indirectly or directly deal with family relationships, and connection through certain experiences. An example of one of the main traditions that happen every year is Raksha Bandhan. Raksha Bandhan is a day solely devoted to the bond of the brother and sister. On this specific day, sisters are asked to tie a Rakhi around the brother’s wrist, which signifies the sisters praying for a life filled with love, happiness and prosperity (Raksha Bandhan n.d.). A Rakhi is  a symbolic thread, which represents the love and affection a sister has for her brother. It can also be said â€Å" this frail of thread of Rakhi is considered stronger than iron chains as it binds the most beautiful relationship in an inseparable bond of love and trust† (Raksha Bandhan n.d.). While growing up, socialization from family and friends had a dramatic effect on the person I am today. Although the lessons I have learnt as a child did not directly take place verbally, many were learned from observing my parents as they were going through their daily lives. Not only did socialization affect the relationship between my parents and I, but it also taught me to adapt to social rules, and acquire a new outlook on culture. Part B From an early period of a child’s life, young children are taught not to discriminate amongst other cultures, and religions. Moreover, children are taught to embrace all cultures, and values that the world has to offer us, with either it be music, art, religion or a diversity of food. While examining Guthrie’s theory based on children learning new cultural patterns, I believe it is relevant to myself, for the reason that I am involved in more than one culture, even though I follow one concrete religion. From a young age, I have been taught to abide by the Hindu culture, although this does not necessarily mean I missed out on the opportunity to celebrate multiple holidays outside of my culture. Annually, my family and I celebrate numerous festivals and celebrations even though they may not relate to our specific religion or culture. It is noticed that all children can open-mindedly accept cultural patterns more easily than adults, and this may be for numerous reasons. While observing Guthrie’s theory about children learning new cultural patterns more easily than adults, I believe it would help me empathize with multicultural parents and their children by understanding the fact that young children may be curious, or feel the need to ask questions about their religion and culture. As a young child, I was never to sure about the reasons as to why we celebrated a certain tradition, or why we prayed to the specific gods that we did. Furthermore, I never felt comfortable enough asking my parents because I felt that might lecture me about religion or even look down on me. Just as I did, I believe that many  children would also be struggling with grasping the concept behind their specific religion. As an ECS professional, I would be more than willing to explain, and empathize with multicultural parents and thei r children. This is why I believe that it is critical for ESC professionals to have a clear foundation based on religion, and culture of all sorts. Part Two C While being raised to have an open mind towards religion, culture, and traditions, I find that it will be first nature for me to understand the variety of struggles that many immigrant parents had to deal with in their past. Coming from a family where my father emigrated from India, I have a broad concept of the struggles and difficulties many multicultural parents and their children may be trying to over come. While being a new immigrant, my father only knew how to speak his first language, which was Punjabi. Moreover, while he first came to Canada he only had a limited amount of money, which would only suffice him for a short period of time. Comparatively, while I was growing up, English was my first and only language, which I knew how to speak at the time. As a result, this had made a language barrier between the two of us from a young age. Even at the present age, my father and I have found ways to work around this, such as him speaking in Punjabi while I may respond in English. While dealing with this obstacle for a majority of my life, I have found ways to deal with this problem, and work around it. While working as an ECS profession, I believe that my past experience having first hand difficulties with language would be a great addition working in a child welfare agency. For instance, if I were observing a child struggling with his or her peers, I would suggest communication skills that would benefit the both of them, while teaching them skills that they could use in the future. In addition, I believe that it is important for children of all ages not to judge different cultures or languages, simply because they may not understand that specific religion This paper briefly explained the transactional and situational nature of my culture identity and how it would help me as an ECS professional. Furthermore, by using one of Guthrie’s five theories, I justified and related it to myself describing how it would assist me in helping  multicultural parents and their children. In conclusion, I believe that it is essential that ECS professionals reflect upon themselves, and their overall identity, in order to grasp the value of tradition and culture in students, and multicultural parents everyday lives. References Raksha Bandhan. (n.d.). Society for the Confluence of Festivals in India. Retrieved from http://www.raksha-bandhan.com/

Buddhism and Ecotourism - 1051 Words

Following Mao Zedong’s Communist forces victory over the Kuomintang forces of Generalissimo Chiang Kai-shek, â€Å"Mao declared the founding of the People’s Republic of China on October 1, 1949.† (History of PRC) This marked the beginning of the socialist transformation under Mao’s rule in which he planned to unify China and raise the standard of living through the development of China’s infrastructure, industry, healthcare, and education. Mao’s two main campaigns during his time in power were the Great Leap Forward and Cultural Revolution. Through these campaigns he hoped to purify China’s culture by eradicating the landlord ownership system and focusing on class struggle by implementing a distribution system in favor of poor, landless†¦show more content†¦Its market reforms still aren’t complete and its per capita income is still much lower than any advanced country, which has led to China’s high inequality . Along with economic issues, the rapid economic growth has caused multiple other issues. China’s main focus has been solely on its economic aspects for so long that it almost seems as if they have been blind to the environmental degradation, increasing rural crisis, growing unemployment and poverty, government corruption, deteriorating public services, as well as escalating social unrests that is and has been occurring for a while now. Although all of these issues at hand are important, the issue that I will be focusing on is the massive environmental degradation and how it has been affected by the increases in Buddhist religious freedom and ecotourism. In 1949, China’s natural forests were nationalized and private forests were collectivized, this gave state enterprises control over the forests. The main problem that came out of this was that these enterprises promoted leadership with higher profits from timber production. This caused managers of companies to try to increase their profits from timber production but wouldn’t use any of those profits for replanting timber resources because they had no incentive to. This led to China’s annual forest volume harvested to be greater than the growth in forest volume, which directly connects to deforestation. â€Å"China hadShow MoreRelatedCeylon Calling - Reasons to Visit Sri Lanka Now700 Words   |  3 Pagesthan nine national parks and two marine national parks in Sri Lanka. Asiatic elephants, wild boars, leopards, water buffaloes, and blue whales are some of the animals that call Sri Lanka their home. Yala National Park is a famous destination for ecotourism and it can bring out the best photographer in you. Its known for its variety of birds, reptiles and has the highest concentration of leopards. Serious bird watchers can rejoice in Sri Lanka. 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